J Avenue Thonglor

This 4-level, 88,000-square-foot J Avenue Concept Mall is the first lifestyle center in Thailand, since it's opened in Bangkok’s upscale Thong Lo residential district in 2004 until now, it still attacks a lot of tourist to stop by everyday either for a shopping or for a cup of coffee breaks.

A story in The New York Times titled “To Be Young and Hip in Bangkok” dubbed the project’s Au Bon Pain restaurant “the epicenter of creativity in Bangkok.” Since then, the neighborhood has been transformed from a quiet bedroom community favored by a Japanese expatriate population into a hip district of nightclubs, galleries and, yes, similarly designed lifestyle centers.